CW DEVELOPMENT - INITIAL IDEA

In order to provide a clear visual indication for my intentions surrounding my media CW i decided to create the start of a double page spread and front page, using photographs taken previously at an event where a music video was in the process of being made. I manipulated these photographs in photoshop attempting to recreate the vibrant atmosphere felt on location at the shoot as well as reflecting the music itself, these photographs being perfectly eligible for my CW due to them being taken in the production of a UK music video, and my subject being a black male which was ultimate focus of my research investigation. After experimenting with initial layer blending tools and simple typography alterations I shall advance into constructing an interview which will be displayed on the large double page spread. In order to produce the best visual piece I can i shall carry out extensive research into the layout of many effective graphic design magazines , experimenting with shapes,colour,image and type in order to hopefully create a visually exciting outcome which possesses a relative point linking back to my chosen topic in my research investigation. 

WEEKLY NEWS

This week I read an article on the BBC website which informed me on how a man who was a long term member of a dance club suddenly received a banning for his wheelchair supposedly damaging the precious dance floor. The 54 year old man named Fred Walden was outraged when he was sharply removed from the 'jive addiction' event last October, this article was rather saddening due to jive dancing being one of Freds only motivations in life after becoming a paraplegic in 1984. This is a clear example of unfair opportunities for disabled people as Fred has since proved the specialist wheelchair has no impact on the dance floor material used. I personally think BBC effectively delivered the message of this unfair treatment in this article, possibly creating a provoking impact on the audience as they may also be aware of a disabled individual who hasn't been able to partake in a particular club or event.  

Weekly News

I read a BBC NEWS article this week stating how president elect Trump had said that UKIP leader Nigel Farage would be a good British ambassador to the US.  This statement immediately coming as no surprise to me due to the similarities in character between the two individuals, both having been criticised for their open rasicm displayed throughout their careers, however the two individuals clearly popular among a particular target audience as they both have been successful in gaining votes and Trump even becoming the American president. The rise of these two individuals being a clear connotation of how two people who both possess clear racialy motivated schemes can end up in a position of power, this down to clever campaigning method where a so called 'uneducated' audience are targeted through various media sources. 

SCHEDULING

Television Scheduling is the order of when each individual programme will be broadcast on various television channels, broadcasters decide when each television programme should be aired according to its popularity and when it will reach its full potential in terms of attracting its target audience. These factors all taken into consideration as the more viewers gained by each broadcaster means the more money made, various methods are put in place by broadcasters in order to ensure they attract the widest audience possible continuously throughout the day, adaptations to attract various audiences throughout the day are evident due to many factors including; occupation,age,gender and class. 

Some of these techniques are used throughout the television industry in order to effectively raise popularity for new programmes. Hammocking being a method used in order to do exactly this, a new or unpopular show is scheduled in between two well established popular shows with the hope to 'inherit' the audience from the two shows either side who may be watching passively and therefore not be willing to change channel. Offensive and defensive scheduling is also a key technique used by major broadcasters such as BBC and ITV, offensive scheduling is where a confident broadcaster may air their programme at the same time as another popular show on a rival channel with the intention to inherit the rivals audience. Defensive scheduling being the complete opposite to this as the broadcaster may acknowledge the unbeatable viewership statistics and therefore air a less popular programme that may attract a particularly niche audience, although this audience is much smaller a loyal viewer base means a consistant flow of viewers watches the programme each week/day. Zoning is a technique where programmes of a specific genre are broadcast one after the other with assumption the viewers will keep watching and not switch to a different channel, this technique clearly successful due to some programmes having their own individual channel where the programme is continuously aired, proving die hard fans are willing to continuously watch repeats over and over again. The technique of stripping is used by broadcasters to develop an audience who are familiar with the pattern of scheduling on their channel, allowing a loyal fan base to be built up who may return each day as they know their desired programme will without doubt be aired at that time, BBC news being a prime example of this as a reliable audience is attracted daily to consume the news they release without fail.  

MUSIC VID MOODBOARD

In order to visualise elements I intend to include in my A2 coursework which will take the form of a music video, I decided to go to various locations displayed below and carry out a photoshoot. In this photoshoot I paid close attention to the grimey harsh nature surrounding many of the environments captured in my specific examples mentioned in my research investigation, in order to replicate this particular atmosphere found in these music videos I focussed on taking a range of photographs from various dynamic perspectives in order to attempt to capture this mood myself. I believe my photographs are successful in projecting my desired mood and will continue to be effective as I carry out my shoot for my music video, the only factor I will have to take into consideration is my artist who I have not yet had a practice shoot with. I will particularly look at the angles used in many music videos surrounding my chosen genres in order to gain an understanding of how the mood is enhanced by this somewhat intimidating upshot that seems to be extremely popular as it automatically places the audience in a state of domination as they look up to the performing artist.

Weekly News

http://www.bbc.co.uk/news/technology-37821867

In weeks news which I gathered from BBC I read about how the UK plan to increase national cyber defence grid. The news article stating that the government intend to invest 1.9 billion pounds in automatic defence systems in order to prevent mass cyber attacks in the future, this security possibly being questioned and improved due to many recent events surrounding the hacking of many individuals personal details and accounts. The vulnerability of many peoples personal information made clear by these extensive efforts by the government to protect information from hackers, this article also a clear reminder of the level of trust we have in computers, and whether this trust should be questioned as ever advancing technology seems to be no challenge for many notorious hacking organisations, who have proved hacking complex systems like 'the pentagon' is very much possible. 

Weekly News

http://www.bbc.co.uk/news/uk-37687364

In this weeks news I read that a man had been arrested on suspicion of rape following an alleged attack at the houses of parliament, the metropolitan police have not named the suspect but stressed he was not at MP. I personally thought this article was a clear reminder of the continuous flow of crime through out high ranking people such as politicians, much of which is not disclosed to the public due to media outlets attempting to keep the publics perspective the same and project a positive representation. The information also held due to the public being supposed to be able to trust these high ranking politicians even though many scandals usually surrounding large amounts of money have been exposed in recent years. Finally I think it projects a very negative representation on parliament that this despicable crime happened in their grounds as it would be thought this would be a location in which security was at its highest.