Tuesday, 27 September 2016

The Great British Bake Off - Case Study Analysis


'The Great British Bake Off' is a reality t.v show which revolves around a baking competition that attempts to find the most talented ammeter baker in Britain. The show is broadcast on BBC 1, Wednesdays at 20.00, and is currently presented by Mary Berry, Paul Hollywood and Mel and Sue who supposedly bring a comedic element to the show. The show is extremely successful as it draws in on average 10 million viewers per episode which is extremely impressive considering the decline in reality t.v in the modern day due to the up rise in series on outlets such as Netflix and Amazon Prime where the majority of t.v is consumed. However 'GBBO' seems to be the exception to this trend as it draws in a reliable audience who are also very active on social media. The show features people of different ethnicity's and classes in order to portray an equal positive representation on the bakers regardless of their backgrounds as well as to target and captivate a larger audience, relatable individuals on screen being effective in broadening the target audience as well as allowing audience members to become interested in each characters life on the whole. 

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