Apple Watch – Us

                                                   This advertisement was released by Apple promoting their new product the 'Apple Watch',I think this particular advert was constructed in order to show the everyday uses of the watch for people in relationships. I think Apple were clever in making sure the Apple Watch was represented in the advert by people from different ethnic backgrounds and shown in many different settings, this means the advert has a much bigger target audience, and will allow a variety of different people to relate to the everyday situations people are shown in. 

In the advert the facial expressions and body language differs throughout as we experience various people going through different emotions in their relationships, this makes the Apple Watch seem like it could be very useful in many normal everyday occurrences ( from buying flowers quickly and easily in order to impress you're loved one, to quickly paying for a room using the watch) as everything that happens in the advert could happen in reality. Apple make sure of this in order for their audience to relate to the different settings and situations and think about when the watch could impact their own relationships or lives for the better.


Close-up shots of the watch are used a lot during the advert, this could be to emphasise how easily accessible and simple to use the watch is (like how it is shown paying for flowers simply by tapping it onto the scanner) or maybe they are used to show the aesthetics of the watch in detail. The tempo of the music increases and more instruments are added to the soundtrack as the advert goes on and the emotions get stronger towards the end, we see 3 scenes continuously of people making love suggesting to the audience this product could improve you're relationship dramatically. Apple may of also included people going through hard times in their relationships to make the advert more realistic (so that it seems like the watch is useful whatever situation you are in) , and again so more people can relate to the different emotions experienced in the advert whether it be happy or sad.